Nike Seizes Controversy By The Bullish Horns
When bad publicity fuels brand image
Worst PR Disasters of 2019 - Contentworks
When bad publicity fuels brand image
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Nike's approach to marketing: Then and now | BANKNOTES
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Consumers split over impact of Nike's Colin Kaepernick campaign
Just Do It: How Nike Does Public Relations | PR Superstar
Nike ethical issues | Ethical Consumer
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Nike: From Sweatshops to Leadership in Employment Practices - ppt download
Colin Kaepernick: #BoycottNike trends, Trump tweets after 'Just Do It' announcement - The Washington Post
Nike campaign tests 'all publicity is good publicity' adage - RetailWire
Nike's diversity advert causing a backlash in Japan - BBC News
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Nike shares fall amid backlash over Colin Kaepernick ads
Nike shares slip on the heels of Zion Williamson sneaker malfunction
Controversy a victory for Nike's admen
NIKE's 8 Powerful Marketing Strategies & Tactics
Data shows Nike is the most damaged associated brand following FIFA scandal
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
The Nike Colin Kaepernick Ad Follows Trump's Campaign
How Effective is Nike's Social Media Strategy? | Brand24
